Omni-channel marketing expert with immersive experience with Shopper Marketing, Digital/Social, Media Strategy, Email Marketing, Retail, SEO, SEM, Loyalty, Programmatic, Content.
17 successful years of well-rounded CPG experience in category management, brand, shopper, and digital marketing
Experience across global corporations like Nielsen, PepsiCo, Kellogg’s and family-owned companies like Amy’s Kitchen, Foster Farms, AlEn USA.
- Shopper Marketing
- Digital Marketing
- Email Marketing
- Data platforms like Nielsen, IRI, Numerator, Spins
- Content Strategy
- Media Strategy
- Social Media
- Agency Management
- Portfolio Management
- E-commerce marketing
My Recent Experiences
Marketing Consultant, AlEn USA
(Current)
Building omni-channel marketing and media capabilities in collaboration with Sales, Marketing, Retailer, Finance, Revenue Growth Management, Sales Planning and Retail Operations to predict and own sales lifts and ROMI.
Shopper Marketing Director, Foster Farms
Omni-channel marketing lead who established and expanded shopper marketing function in support of a $3.0B portfolio. Built new digital infrastructure with new website, email marketing, enhanced online content, on-pack shopper engagement app with QR code, digital coupon capability and overall shopper media strategy. Refer to www.fosterfarms.com.
Director of Marketing, Shopper, Innovation and Portfolio Management, Amy’s Kitchen
Established innovation launch process, build loyalty strategy for Amy’s at Kroger and Albertsons, build the shopper marketing infrastructure from the ground up.
Director of Shopper Marketing, PepsiCo
Transformed PepsiCo’s relationship with Safeway by spearheading first of its kind PepsiCo-NFL shopper marketing program fully integrated into Safeway’s Just4U loyalty platform and delivering incremental $14MM a 7.8% growth all in established categories.
Other Experiences include Nielsen, Kellogg’s Category Management and Marketing