“I would highly recommend Gauri for any organization looking to amp up their shopper marketing capability. She is more than just a strategist, she executes like nobody’s business!!!” – Greg Schwarz, EVP & Country Manager, AlEn USA
Gauri helped build AlEn USA’s shopper marketing capability from the ground up, driving strong performance in all areas.
Gauri elevated AlEn’s shopper marketing capability by narrowing our focus toward the customers that matter most for our business, and in many cases, escalated customer relationships from transactional to strategic.
In short order, Gauri earned the respect of top retailers, Marketing Peers, Sales Leadership, and our Executive Team.
Additionally, for the first time in AlEn USA history, working side-by-side with sales, marketing, finance, and top buyers, she built a bottom-up integrated shopper marketing plan that remains a strategic growth pillar in our business plan today.
“Gauri would be an added benefit for any company trying to penetrate customers with young and aggressive brands. Highly recommend!!!” – Chris Hendricks, Walmart and Albertsons National Sales Lead at AlEn USA
I was fortunate to work with Gauri on my Albertsons and Walmart businesses and all I can say is WOW! Gauri had contacts inside Albertsons and Walmart that helped build out cohesive, turnkey programs that my company benefited from. We not only sold via price, but through education of our products and our sustainability measures. What I truly enjoyed the most about our workings, Gauri was always prepared, never taking a lot of time to explain the obvious. She was very cognoscente of time and was always on time ready to present. Finally, the way she navigated through the constant changes at Albertsons Omni was nothing short of a miracle, never missing an event because of these changes.
“You were the best SM person I have ever worked with!!” – Walmart Sales Lead at AlEn USA
“I cannot applaud you enough for the step change you’ve brought.” – VP of Marketing at AlEn USA
“Gauri is a positive & impactful leader, who excels at motivating a team!” National Account Manager at Foster Farms
I was impressed by her ability to drive results and tackle big challenges within our shopper marketing program. She led strategic discussions, where we set goals that satisfied both internal and external needs, custom by retailer.
I would highly recommend Gauri – she’s an asset to any company!
“I saw Gauri at her best as she built the PepsiCo NFL Shopper Marketing program at Safeway in 2014.” Senior Direct Insights and Strategy at PepsiCo Food and Beverages
She managed multiple partners gracefully while creating and implementing the first of its’ kind reward program leading up to the Super Bowl. No task was too big or small and the program was a success in both sales return and consumer engagement. I recall Gauri’s partnership approach, project planning and overall tenacity to be key drivers of the program success.
“Gauri is one of the most creative, focused and exceptional leaders that I’ve had the privilege to work with.” Director of Customer/Client Sales at PepsiCo Food and Beverages
While working at PepsiCo with Gauri from 2011-2015, she developed several fantastic shopper marketing programs such as “Rise and Shine”, “NFL Tailgate Party” and many others. Each of these programs resulted to several millions of incremental dollar sales and profits. Gauri was also one of the two PepsiCo leads and one of the limited Vendor Partners that assisted with the development of Safeway’s “just 4 U” personalized deals.