“Without a solid foundation, you’ll have trouble creating anything of value” – Erika Oppenheimer
Whether you are scaling up your business or building the basics, our services will build a strong foundation to build your business for the unpredictable future.
Shopper Marketing
Shopper Marketing is the most efficient way to drive sales and build brand equity for a CPG company. A shopper marketing strategic framework rooted in shopper intelligence that aligns with retailers’ strategic priorities and brand objectives can monetize shopper journey by driving conversion. We are retail intelligence and shopper marketing experts who can work with retailers, brand teams, sales teams, finance and agencies to build Best in Class shopper marketing tool kits.
Digital Marketing
Is your digital ecosystem attracting new consumers to your brand? How successful are you in retaining your existing consumers? A robust digital marketing strategy can help optimize return on your digital assets while building new integrated capabilities. From website development, digital shelf on the e-commerce site, email marketing, to performance marketing like Google Ads, YouTube video and others, we can set you up for success.
Loyalty Marketing
The lowest hanging fruit for a CPG company is to build relationships with consumers and shoppers who have already shown an interest in your brand. How are you building loyalty with your consumers and shoppers? We can help build a loyalty strategy and flowcharts to start building a relationship with your consumers who engaged with your brand through digital, social media, in-store, on-pack or experiential channels.
Social Media
Social media is often activated in a silo. Anyone can create a good social post, put paid amplification behind it to drive engagement. However, defining a social strategy in the context of a full-funnel approach is both art and science. We will put our insights-led approach to work to help define an integrated social media strategy inclusive of organic and paid components and content direction to bring your social media platforms in harmony with your overarching marketing strategy.
influencer marekting
Influencers or content creators today are “dime a dozen” and so are the influencer networks. We believe this is one of the most hyped-up categories among marketing tactics with least credible sales related KPIs. We can help you rethink and adjust the role of influencers as value creator within your business model.